It is hard to imagine a promotion of a brand without a video. It helps to:
- boost sales;
- generate leads;
- increase brand awareness;
- build trustworthy relationships with customers.
However, merely filming a promotional video is not sufficient. Post-production plays a crucial role as well. So let us explore the key post-production elements for promo clip that will captivate and inspire your audience.
Not by equipment alone
To obtain quality material for post-production, choose the appropriate equipment for creating a promo video. When it comes to equipment, it is important to consider the type of video you are creating and the shooting environment. But equipment alone is not enough. The software also plays a crucial role in the video production process. There are a variety of video editing software programs available, each with its unique features and capabilities.
Organizing the footage
Before making a promotional video, organize your footage so that it is easy to find the shots you need. For example, create folders or bins for different types of footage, or add keywords and tags to label your clips.
Edit for clarity and brevity
Your video should tell a clear and compelling story that engages your audience. So avoid unnecessary filler and get to the point quickly.
Choose the right music and sound effects
Music and sound effects can add emotion and atmosphere to your video. That is why it is necessary to choose music that fits the tone and mood of your video and use sound effects sparingly to avoid overwhelming the viewer.
Do not forget about color correction and grading
Color correction and grading give the video a professional and polished look. It involves adjusting the brightness, contrast, and color balance of your footage to achieve a consistent and cohesive look.
Professional post-production with LANET PRODUCTION
LANET PRODUCTION is an ingenious team dedicated to the beauty of form, color, movement and sound and specializing in creating advertisements, clips, art films, and documentaries, animation, interactive media objects, promotional music videos, and much more. Our specialist can implement any suggested promotional video ideas in the best way.
Apart from shooting promotional videos, we provide:
- Photo services: reportage photography, lookbook shooting, beauty photoshoot, 360 photoshoot, corporate shooting.
- Video services: interview filming, aerial shooting, motion design, pre- and post-production, casting, etc.
- Audio services: audio advertising for radio, sound design, voice-over reading, track mixing and mastering.
With our studio, any of your ideas will come to life.
Kyiv, Beresteiskyi Avenue, 107